The station signed-on February 8, 1981 and aired an analog signal on UHF channel 46. It was a religiousIndependent station using the calls WLYJ (standing for We Love You Jesus). Much of the programming consisted of national religious evangelicals and local fund-raising appeals to continue operation of the station. In 1998, WLYJ was sold to Davis Television and converted to a Fox affiliate. The call sign was changed to WVFX (standing for West Virginia's FoX).
Davis Television sold WVFX to Withers Broadcasting Companies in 2007. Since the Clarksburg/Weston/Fairmont market has only five full-powered stations, this amount is too few to allow a duopoly under normal Federal Communication Commission (FCC) guidelines. However, Withers obtained a "failed station" waiver allowing the purchase to go through. Although most internal operations were integrated with WDTV in Bridgeport, WVFX initially maintained its original facility on West Pike Street/SR 20 in Downtown Clarksburg. The station's signal is very hard to receive over-the-air since much of the region is a rugged dissected plateau. As a result, it relies primarily on cable and direct broadcast satellite for viewership.