WSPT

WSPT (97.9 FM) is a radio station broadcasting a classic hits format. Licensed to Stevens Point, Wisconsin, USA, the station serves the Stevens Point-Wisconsin Rapids area. The station is currently owned by Richard L. Muzzy, through licensee Muzzy Broadcast Group, LLC.

Format history

For many years, WSPT was a dominant Top-40 station in the Wausau-Stevens Point market. originally an AM-FM Simulcast with its AM sister station at 1010 kHz, becoming FM-only when WSPT-AM became WXYQ in the Fall of 1977, airing a Country Music Format. Through the early 1990s WSPT popularity and ratings was second only to rival Wausau-based WIFC. During the early 90s, the station switched to a Mainstream Adult Contemporary format, branding itself as "Sunny 98". by the mid 90's they changed over to a Modern AC format as "Today's Music Revolution, 98 WSPT". In the 2000s, it segued to Hot AC as "97.9 WSPT" By 2005, it added ABC Radio's syndicated Adult Hits "Jack FM" format, returning to "97.9 WSPT" using Scott Shannon's "True Oldies Channel". When that syndicated format ceased operations on June 30, 2014, WSPT segued to its current Classic Hits format, airing Scott Shannon's "America's Greatest Hits" program on the Weekends.

WPCN

WPCN (1010 AM) is a radio station broadcasting a News/Talk/Sports format. Licensed to Stevens Point, Wisconsin, USA, the station serves the Wausau-Stevens Point area. The station is currently owned by Richard L. Muzzy, through licensee Muzzy Broadcast Group, LLC, and features programing from ABC News and Premiere Radio Networks.

Programming heard on WPCN includes a local morning show called "Portage County Live," Glenn Beck Program, Neal Boortz, Scott Krueger (another local host), Clark Howard, and The Michael Savage Show. WPCN at one time was one of the only stations (perhaps the only station) to directly simulcast the Fox News cable television channel. All Fox News Channel simulcasts were dropped by 2010.

History

Original call letters were WTWT when it signed on in 1948, then WSPT, for many years broadcasting a Top-40 format. In late 1977, the station began airing a country music format as WXYQ, "10Q Country" dropping its simulcast with WSPT-FM. The station then became WSPO on 1988-05-30. On 1996-07-06, the station changed its call sign back to WSPT; on 2011-12-06, the station changed its call sign to the current WPCN.