WPTK

WPTK (850 AM) is a radio station broadcasting an oldies format. Licensed to Raleigh, North Carolina, USA, the station serves the Research Triangle, North Carolina area. The station is currently owned by Curtis Media Group. Its studios are located in Raleigh, and the transmitter site is in Cary near its border with Morrisville. The station uses "Just Right Radio" to describe itself and uses the slogan "Not too hard, not too soft" to describe its music.

History

Early Years

WNAO signed on in 1947, owned by the News and Observer newspaper. As of 1948, WNAO was an ABC radio affiliate. WNAO-FM was added in 1949. Sir Walter Television purchased the stations from the newspaper effective February 13, 1953. The Raleigh-Durham market's first TV station, WNAO-TV, channel 28, signed on in 1953, but went off the air in 1957. The AM (10,000 watts at 850 kHz) and FM (35,000 watts at 96.1 MHz) radio stations were sold to an independent broadcaster, Ted Oberfelter, who changed the call letters to WKIX and WKIX-FM to avoid the association with the newspaper.