WPCI

WPCI is a radio station located at 78 Mayberry Street in Greenville, South Carolina, U.S. that features a format consisting of a variety of music from different genres. The station is licensed by the FCC to broadcast on 1490 AM with an effective radiated power of 1 kW, full-time.

WPCI is owned and operated by local businessman Randy Mathena, and the programming consists entirely of selections from his extensive record collection stored on hard drive. Selections are played automatically and there are no disc jockeys, no song or artist identifications, and no commercials. The station broadcasts the minimum number of station identifications permitted by law. Musical content includes, but is not limited to, classic rhythm-and-blues, reggae, blues, country, folk, and spoken-word recordings. The station is sometimes affectionately referred to as "Radio Randy."

History

In 1940 a Royal Crown Cola bottler by the name of James E. Jolly began WMRC 1490 AM radio with the call letters from "We Make Royal Crown". WMRC targeted local textile communities through southern gospel, World Transcription Library programs, and live country through Mutual Broadcasting System and NBC's Blue network. WMRC's popularity began to increase via Morning man Sid Tear, news reporter Martin Agronski, and Meeting House in Dixie, one of its first religious programs.