World Industries

World Industries is a skateboarding company that offers skateboarding products, accessories and clothing. The company was founded by Steve Rocco in 1987. In 1988, Rocco was joined by skater, Rodney Mullen, and then Mike Vallely in 1989. As of 2007, World Industries is owned by i.e. Distribution. It also makes and sells Longboards

History

Blind

In late-1989, Mark Gonzales approached Rocco with the desire to be involved in his own company. Gonzales was riding for Vision which was the largest skateboard company at the time. Gonzales and Rocco decided to name the company Blind, in contrast to Gonzales' former sponsor. Jason Lee, who was, at the time, a World Industries team member, assisted with the development of the brand.

Plan B

In 1991, wanting to break from H-Street, co-founder Mike Ternasky formed the company Plan B with an exclusive production and distribution alliance with World Industries. In the deal, Plan B marketed itself from San Diego while World Industries did the rest, paying a royalty fee to Plan B.} Mike Ternasky was able to convince perennial freestyle world champion Rodney Mullen to switch to street skating thus becoming a member of the Plan B team.