Woman's Day (Australian magazine)

Woman's Day is an Australian women's magazine published by Bauer Media Group. It is currently Australia's highest selling weekly magazine. Aimed at women aged 25 to 54, it primarily features news, gossip and interviews about Australian and international celebrities, as well as some lifestyle and recipes. As of May 2014, the cover price is AU$4.20 per issue.

The magazine was previously part of ACP Magazines, which in turn was owned by Nine Entertainment Co which owns Australian television network Nine Network. Because of this, Woman's Day often features many stories either based on or in partnership with a Nine Network program, such as A Current Affair. The magazine became part of Bauer Media Group in 2012, after Nine Entertainment Co got into financial difficulties.

Sales figures, readership and advertising revenue have fallen significantly in recent years, down from 405,000 weekly sales in 2010 to 330,000 in March 2014. Readership fell another 14.6% in the year ended 2014.

Woman's Day

Woman's Day is a women's magazine that covers such topics as homemaking, food, nutrition, physical fitness, physical attractiveness, and fashion. The print edition is one of the Seven Sisters magazines. The magazine was first published in 1931 by The Great Atlantic & Pacific Tea Company; the current publisher is Hearst Corporation.

History

A&P began publishing the U.S. edition as a free in-store menu/recipe planner, calculated to make customers buy more by giving them meal ideas in an easy-to-read format available inside A&P grocery stores.

Following the 1936 opening of A&P's first modern supermarket (in Braddock, Pennsylvania), A&P expanded Woman's Day in 1937 through a wholly owned subsidiary, the Stores Publishing Company. Selling for five cents a copy (82¢ today), the magazine featured articles on childcare, crafts, food preparation and cooking, home decoration, needlework and health, plus a revival of cartoonist Walter Hoban's Jerry on the Job comic strip in a 1939 Grape-Nuts ad campaign.