| City of license | Mount Dora, Florida |
|---|---|
| Broadcast area | Central Florida |
| Branding | Magic 107.7 HD2: 102.5 WLOQ |
| Slogan | Lite Rock. Less Talk. HD2: Orlando's Smooth Jazz |
| Frequency | 107.7 MHz (also on HD Radio) |
| Translator(s) | 102.5 W273CA (Orlando, relays HD2) |
| First air date | 1967 (as WORJ) 1990 (as WMGF) |
| Format | Adult Contemporary HD2: Smooth Jazz |
| ERP | 96,000 watts |
| HAAT | 483 meters |
| Class | C |
| Facility ID | 51981 |
| Callsign meaning | W MaGic Florida |
| Former callsigns | WORJ (1967-1981) WJYO (1981-1990) |
| Owner | Clear Channel Communications |
| Sister stations | WFLF, WJRR, WRUM, WTKS, WXXL, WYGM |
| Webcast | WMGF Webstream WMGF-HD2 Webstream |
| Website | magic107.com 1025wloq.com (HD2) |
WMGF is the callsign of Magic 107.7, an adult contemporary FM radio station serving the Orlando, Florida, market. Licensed to Mount Dora, it is owned by Clear Channel Communications, and operates out of Clear Channel's Orlando offices in Maitland. It is broadcast at the FM frequency of 107.7 MHz, with a power of 96 kW from a transmitter in Orange City, Florida. As of June 2007, WMGF is broadcasting in HD Radio.
On January 25, 2008, it was announced that WMGF-FM is one of several Clear Channel radio stations to be sold, in order to remain under the ownership caps following the sale of Clear Channel to private investors. Until it is sold, WMGF-FM and other stations to be sold will be placed into the Aloha Stations Trust. ([1], [2])
Magic 107.7 was, for a time, an affiliate of the Delilah After Dark and John Tesh programs. Both were dropped in 2010. The station is best known for playing Christmas holiday music from Thanksgiving Day through Christmas Day. As such, the station moved its format direction towards an adult top 40 direction by that time. By March 2012, the station was placed on the Mediabase add board.
History [link]
The frequency used to be occupied in Orlando from 1967 to 1981 by WORJ (an album rock station known in the late 1970s as "Zeta 7") and then from 1981 to 1990 by WJYO-FM "Joy 108", which was also a Soft AC station. WMGF was established in 1990. WJYO is now operated as a Christian rock station in Fort Myers, Florida at the 91.5 FM frequency.
Smooth Jazz 102.5 and HD-2 [link]
WMGF is licensed for HD Radio operations and airs Broadcast Architecture's Smooth Jazz network programming on its HD-2 side channel. In August 2011, the side channel began simulcasting on an FM translator leased by Clear Channel, 102.5 W273CA, as "102.5 WLOQ," restoring the smooth jazz format to analog radio listeners in the immediate Orlando area several weeks after WLOQ-FM dropped the format in favor of Spanish language as WHKQ. W273CA's area of strongest coverage includes Orlando's western suburbs, specifically the communities of Winter Garden, Pine Hills, Ocoee, and Clermont.
External links [link]
- Magic 107.7 website
- WORJ Tribute Site
- Smooth Jazz 102.5 website
- Query the FCC's FM station database for WMGF
- Radio-Locator information on WMGF
- Query Arbitron's FM station database for WMGF
- Query the FCC's FM station database for W273CA
- Radio-Locator information on W273CA
- Query Arbitron's FM station database for W273CA
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Coordinates: 28°55′12″N 81°19′08″W / 28.920°N 81.319°W
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