WLFJ-FM

WLFJ-FM is a non-commercial Contemporary Christian music station licensed to Greenville, South Carolina and serves the Upstate, including Greenville and Spartanburg. The Radio Training Network outlet is licensed by the Federal Communications Commission (FCC) to broadcast at 89.3 MHz with an effective radiated power (ERP) of 41 kW (horizontal) and 37 kW (vertical). The station goes by the name His Radio 89.3 and its current slogan is "Family Friendly - Uplifting and Encouraging." Its sister station is WLFJ-AM, who airs Christian talk programming.

Programming includes music by such artists as Casting Crowns, TobyMac, MercyMe, Michael W. Smith, Mark Harris, Laura Story, Steven Curtis Chapman, Jeremy Camp, Avalon, Toby Mac, and Mark Schultz, as well a few family ministries such as those of Dr. James Dobson and Charles Stanley. However, the station focuses primarily on music programming.

HD radio

WLFJ-FM broadcasts in the HD Radio format.

WLFJ

WLFJ can refer to these Christian radio stations in Greenville, South Carolina:

WLFJ (AM)

WLFJ is a daytime-only Christian talk station at 660 on the AM dial broadcasting at 50,000 watts (10,000 during critical hours, and 500 watts pre sunrise authorization in January, November and December.

History

660 signed on the air in March 1947 as WESC. The station was for many years a country music outlet branded "660 in Dixie", sister to WESC-FM, which was beautiful music at first, then later country music. Throughout the mid-late 20th century, WESC was frequently the highest rated station in the Greenville market.

In 1994, while simulcasting WESC-FM most of the time, WESC picked up The Fabulous Sports Babe.

The station carried its country music format until early 2000, when it was purchased by Clear Channel Communications, who leased AM 660 to Radio Training Network Inc. (owners of WLFJ-FM), which placed a Christian Talk format on the station under the WLFJ callsign. The country music format continues on WESC-FM.

As of 2009, it is one of four AM radio stations operating at 50,000 watts in the state of South Carolina, the others being WBAJ, WAGL, and WCEO.