Will It Blend?

Will It Blend? is a viral marketing campaign consisting of a series of infomercials demonstrating the Blendtec line of blenders, especially the powerful Total Blender. In the show, Tom Dickson, the Blendtec founder, attempts to blend various unusual items in order to show off the power of his blender. Dickson started this marketing campaign after doing a blending experiment with a box of matches.

Structure

At some point during the blending process, a subtitle appears stating whether or not the particular items are safe to blend at home. Golf balls, marbles, cell phones and cubic zirconia, for example, are not safe. These show the subtitle "Don't try this at home". On the other hand, 24 credit cards, ice, and a McDonald's Big Mac Extra Value Meal are safe to blend. These show the subtitle "Please try this at home." He usually starts the blender after he says "I'm going to press the [Subject] button." While the item is being blended, Dickson smiles and waits. When the process is finished, Dickson frequently warns viewers not to breathe the smoke or dust that results when blending unsafe items by saying "[Subject] smoke, don't breathe this!" At the end of each video, the contents are emptied out onto a work top, at which point the subtitle "Yes, it blends!" appears.