WHLD

WHLD is an AM radio station licensed to Niagara Falls, New York with an all-network sports talk format, with no local programming. The station resides at 1270 kHz on the dial and is owned by Cumulus Media. The station's transmitter is located in Hamburg, New York, and studios are located in Buffalo.

History and programming

WHLD signed on in 1941 under the ownership of Earl C. Hull, who named the station after his wife Hilda L. Duell. The radio station often programmed classical music and featured local artists. Among them was a continuing program of classical piano duets played by Niagara Falls pianist Harold Bradley and his friend John Peirce Langs from Buffalo, NY.

Locally owned Butler Communications Corporation bought radio station WHLD and its sister station WZIR-FM (now WKSE) on suburban Grand Island in May 1980. During the Butler Communications days WHLD was programmed Big Band / Nostalgia and featured various locally produced programs. The station was billed as "The Station of the Nations." and owner Paul Butler's daughter Mary Ann Butler gave the station its tag line, "The Sound of the Falls."

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