Wesson cooking oil
Wesson cooking oil is a brand of vegetable oil manufactured in Memphis, Tennessee and sold by ConAgra Foods. Historically, Wesson was cottonseed oil, but as of 2009 the products currently sold under the Wesson brand are oil mixtures that may include canola oil, corn oil, soybean oil or sunflower oil.
Wesson was originally a trademark of the Southern Oil Company, named after David Wesson (1861–1934), a food chemist at the firm who, in 1899 developed a novel process for deodorizing cottonseed oil, producing the first commercial all-vegetable shortenings from cottonseeds. This new product was marketed as Snowdrift. In the 1920s, the vegetable oil division was spun off as the Wesson Oil & Snowdrift Company. In 1960, this firm merged with Hunt's Foods, Inc. to become Hunt-Wesson Foods, later merged with Norton Simon and later merged with Beatrice Foods. The brand was sold to ConAgra Foods along with many other former Beatrice brands in 1990.
The longtime spokeswoman for Wesson cooking oil was actress Florence Henderson, Although she sang the jingle, the word "Wessonality" was actually coined by a copywriter named Mark Itkowitz at BBDO New York in 1976. His initial concept was to use the Sam Cooke version of the song "Personality". It was Jim Jordan, who was BBDO's Creative Director who suggested using the version by Johnny Mercer as the basis for the campaign. Florence Henderson would appear in television commercials for Wesson from 1976 until 1996.
Cooking oil
Cooking oil is plant, animal, or synthetic fat used in frying, baking, and other types of cooking. It is also used in food preparation and flavouring not involving heat, such as salad dressings and bread dips, and in this sense might be more accurately termed edible oil.
Cooking oil is typically a liquid at room temperature, although some oils that contain saturated fat, such as coconut oil, palm oil and palm kernel oil are solid.
There are a wide variety of cooking oils from plant sources such as olive oil, palm oil, soybean oil, canola oil (rapeseed oil), corn oil, peanut oil and other vegetable oils, as well as animal-based oils like butter and lard.
Oil can be flavoured with aromatic foodstuffs such as herbs, chillies or garlic.
Health and nutrition
The appropriate amount of fat as a component of daily food consumption is established as a guideline by regulatory agencies such as the FDA which recommends that 10% or fewer of calories consumed daily should be from saturated fat and 20-35% of total daily calories come from polyunsaturated and monounsaturated fats.
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