WELJ

WELJ (104.7 FM, "104.7 Nash Icon") is a radio station licensed to Montauk, New York and serves the New London, Connecticut area.

The station is owned by Volt Radio and broadcasts at 104.7 MHz with 6 kW ERP from a tower in nearby Montauk, New York. The station was assigned its current WELJ call sign by the Federal Communications Commission on September 21, 2010.

History

The 104.7 frequency first signed on in 1993 as WBEA, then based fully in Montauk. Initially, the station launched with an Adult Contemporary format near identical to that which had been heard on WHFM (prior to its change to a relay of WBAB) the previous year. However, within a year the format evolved to a Hot Adult Contemporary format with the Beach Radio name.

Beach Radio saw a level of success not seen by other stations located on the east end of Long Island, as it rated not only in the full Long Island book on a regular basis, but in that of the New London, Connecticut market (where it delivers a listenable, though not local-quality signal) as well. Even with this, the various owners of WBEA kept Long Island as their main focus.