Weber Shandwick

Weber Shandwick is a public relations firm formed in 2001 by merging the Weber Group (1987), Shandwick International (1974), and BSMG (2001).

History

Origins

Weber Shandwick was formed in 2001 by merging the Weber Group, Shandwick International and BSMG (formerly Bozell Sawyer Miller Group). Shandwick International acquired consumer PR firm Mona, Meyer, McGrath & Gavin in 1988. Shandwick was in-turn sold to Interpublic Group of Companies (IPG) in 1998. It was renamed Weber Shandwick. BSMG merged with Shandwick that October. The firm had acquired large accounts like Coca-Cola and the insurance company Cigna, but by 2001 the company was going through layoffs due to the loss of a $12 million anti-smoking campaign and the general economic outcome of the September 11th terrorist attacks.

Recent history

In 2010 Weber's internal developers and social media teams created a social media crisis simulator called Firebell. In 2011 Weber hired employees to fill roles as community managers, writers, social media marketing strategists producers and analytics experts, making their digital marketing staff number 300. After a Weber executive moved to Hill & Knowlton, Weber Shandwick secured a restraining order after alleging the firm was taking their employees and clients. In May 2014, the firm acquired a Sweden-based agency, Prime, and its business intelligence division, United Minds.

Shandwick

Coordinates: 57°45′01″N 3°55′14″W / 57.7503°N 3.92066°W / 57.7503; -3.92066

Shandwick (Scottish Gaelic: Seannduaig), a village near Tain in Easter Ross, and is in the Scottish council area of Highland, Scotland.

Hilton, Balintore, and Shandwick are known collectively as the Seaboard Villages. It is well-known because of the nearby Clach a' Charridh or Shandwick Stone, a Class II Pictish stone.

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