Web syndication

Web syndication is a form of syndication in which website material is made available to multiple other sites. Syndication is the process of making a summary of a Web site’s information available to other Web sites and applications. Most commonly, web syndication refers to making web feeds available from a site in order to provide other people with a summary or update of the website's recently added content (for example, the latest news or forum posts). The term can also be used to describe other kinds of licensing website content so that other websites can use it. Now, social networks are a new way to content syndication.

Motivation

Syndication refers to the websites providing information and the websites displaying it. For the receiving site, content syndication is an effective way of adding greater depth and immediacy of information to its pages, making it more attractive to users. For the transmitting site, syndication drives exposure across numerous online platforms. This generates new traffic for the transmitting site—making syndication an easy and relatively cheap, or even free, form of advertisement. As search engine optimization has become an increasingly important topic among website owners and online marketers, content syndication has become a highly effective strategy for link building. Links embedded within the syndicated content are typically optimized around anchor terms that will point an optimized link back to the website that the content author is trying to promote. These links tell the algorithms of the search engines that the website being linked to is an authority for the keyword that is being used as the anchor text. However the recent rollout of Google Panda's algorithm may not reflect this authority in its SERP rankings based on quality scores generated by the sites linking to the authority.