Weather beacon

A weather beacon is a beacon that indicates the local weather forecast in a code of colored or flashing lights. Often, a short poem or jingle accompanies the code to make it easier to remember. (example, example 2)

The beacon is usually on the roof of a tall building in a central business district, but some are attached to towers. The beacons are most commonly owned by financial services companies and television stations and are part of advertising and public relations programs. They provide a very basic forecast for the general public and not as an aid to navigation.

In addition to displaying weather forecasts, some weather beacons have been used to signal victory or defeat for a professional sports home team.

History

The first attempt to create a weather beacon as a form of advertising was from Douglas Leigh, who, in 1941, arranged a lighting scheme for the Empire State Building to display a weather forecast code with a decoder to be packaged with Coca-Cola bottles. The plan was never implemented because of the attack on Pearl Harbor later that year. Mr. Leigh resurrected his idea in Minneapolis in October 1949 with the Northwestern National Bank Weatherball.

WeatherStar

WeatherStar (sometimes rendered Weather Star or WeatherSTAR; "STAR" being an acronym for Satellite Transponder Addressable Receiver) refers to the technology used by American cable and satellite television network The Weather Channel (TWC) to generate its local forecast segments (currently known under the brand Local on the 8s) on cable and IPTV systems nationwide. The hardware takes the form of a computerized unit installed at a cable system's headend. It receives, generates, and inserts local forecast and other weather information, including weather advisories and warnings, into TWC's national programming.

Overview