WBON

WBON (98.5 FM, "La Nueva Fiesta") is a Spanish-language FM radio station licensed to Westhampton, New York and operating at 98.5 MHz with a Tropical format. Its transmitter is located in Manorville, New York. The station is licensed to JVC Media LLC.

History

98.5 FM went on the air in 1993 as WMRW, simulcasting the modern rock of WDRE (92.7 FM). This would continue throughout the 1990s, with the call sign of 98.5 changing to WLIR-FM, WLRI, and finally WDRE. In 2004, the modern rock simulcast ended, 98.5's format changed to classic rock, and the call sign changed to WBON ("98.5 the Bone"). The classic rock format lasted until March 2007. At that time, Jarad Broadcasting was attempting to sell its stations to the Business Talk Radio Network, and as a result the station became WBZB, "Business Talk New York." Programs on WBZB included Doug Stephan's morning show, American Scene with Steve Crowley, an afternoon show hosted by Ray Lucia, and Chick Chat, a talk show geared toward women. The sale fell through, and the call letters were changed back to WBON on September 10, 2007.