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A battle cry is a yell or chant taken up in battle, usually by members of the same military unit. Battle cries are not necessarily articulate, although they often aim to invoke patriotic or religious sentiment. Their purpose is a combination of arousing aggression and esprit de corps on one's own side and causing intimidation on the hostile side.

Battle cries are a universal form of display behaviour (i.e., threat display) aiming at competitive advantage, ideally by overstating one's own aggressive potential to a point where the enemy prefers to avoid confrontation altogether and opts to flee. In order to overstate one's potential for aggression, battle cries need to be as loud as possible, and have historically often been amplified by acoustic devices such as horns, drums, conches, carnyxes, bagpipes, bugles, etc. (see also martial music).

Battle cries are closely related to other behavioral patterns of human aggression, such as war dances and taunting, performed during the "warming up" phase preceding the escalation of physical violence.

From the Middle Ages, many cries appeared on standards and were adopted as mottoes, an example being the motto "Dieu et mon droit" ("God and my right") of the English kings. It is said that this was Edward III's rallying cry during the Battle of Crécy.

The word "slogan" originally derives from sluagh-gairm or sluagh-ghairm (sluagh = "people", "army", and gairm = "call", "proclamation"), the Scottish Gaelic word for "gathering-cry" and in times of war for "battle-cry". The Gaelic word was borrowed into English as slughorn, sluggorne, "slogum", and slogan.

History [link]

Evolutionary function [link]

According to Joseph Jordania rhythmically organized loud group singing/shouting in dissonant harmonies, together with threatening body movements, drumming on external objects, body painting and object throwing were developed by the forces of natural selection in the early stages of hominid evolution, in order to defend hominids against the big African predators (big cats, sabretooth tigers) after they descended from the relatively safe tree branches to the predator-infested ground.^[1] Jordania suggested the ancient battle cry was used to put hominids and early humans in a specidic altered state of consciousness, the battle trance, where group members were losing their individuality and were obtaining collective identity. In this state hominids and early humans were losing the feel of fear and pain, and were acting in the best interests of the group, with total disregard of their individual safety and life.

Antiquity [link]

• The war cry is an aspect of epic battle in Homer: in the Iliad, Diomedes is conventionally called "Diomedes of the loud war cry." Hellenes and Akkadians alike uttered the onomatopoeic cry "alala" in battle, a cry not far from "Alleluia" (Burkert 1992:39-40).
• The troops of ancient Athens, during the Medic Wars and the Peloponnesian War were noted for going into battle shouting "Alala or Alale!", which was supposed to emulate the cry of the owl, the bird of their patron goddess Athena.^[2]
• The Western Huns attacked with terrifying battle cries^[3]

Middle Ages [link]

• Each Turkic tribe and tribal union had its distinct tamga, totemic ongon bird, and distinct uran battle cry (hense the Slavic “Urah” battle cry)^[4][5] While tamgas and ongons could be distinct down to individuals, the hue of horses and uran battle cries belonged to each tribe, were passed down from generation to generation, and some modern battle cries were recorded in antiquity. On split of the tribe, their unique distinction passed to a new political entity, endowing different modern states with the same uran battle cries of the split tribes, for example Kipchak battle cry among Kazakhs, Kirgizes, Turkmens, and Uzbeks. Some larger tribes' uran battle cries:
  • Kipchak - "ay-bas" ("lunar head”)^[6]
  • Kangly (Kangars) - "bai-terek" ("sacred tree")^[7]
  • Oguzes - "teke" ("mount")^[8]

See also [link]

References [link]

• Burkert, Walter, 1992. The Orientalizing Revolution: Near Eastern Influences on Greek Culture in the Early Archaic Age, p 39f.
• Guilhem Pepin, ‘Les cris de guerre « Guyenne ! » et « Saint George ! ». L’expression d’une identité politique du duché d’Aquitaine anglo-gascon’, Le Moyen Age, cxii (2006) pp 263–81