Wall's (ice cream)

Wall's is an ice cream brand owned by the Anglo-Dutch food and personal care conglomerate Unilever. Originating as an independent food brand in the United Kingdom, Wall's is now part of the Heartbrand global frozen dessert subsidiary of Unilever, used in Pakistan, China, Hong Kong, Indonesia, India, Europe, Malaysia,Mauritius, Philippines, Qatar, Saudi Arabia, Singapore, Thailand, Turkey, United Arab Emirates, Vietnam and the United Kingdom. Unilever also uses a merged brand called Kwality Wall's in south Asian countries.

History

Wall’s was founded in 1786 by Richard Wall, when he opened a butcher’s stall in St James’s Market, London.

In the 1900s the business was led by Richard’s grandson Thomas Wall II. Every year the company had to lay off staff in the summer as demand for its sausages, pies and meat fell, so in 1913 Thomas Wall II conceived the idea of making ice cream in the summer to avoid those lay-offs, the First World War meant that his idea was not implemented until 1922. By that time the business had been jointly bought by Lever Brothers and Margarine Unie. Maxwell Holt was put in charge and he revived the idea of producing ice cream, with near instant success. Ice cream production commenced in 1922 at a factory in Acton, London. In 1959, Wall's doubled capacity by opening a purpose built ice cream factory in Gloucester, England.