Like.com

Like.com was a price comparison service website that billed itself as a "visual search engine for products".

History

The website was created by Riya, a company built to create a search engine used to search for similar faces among photos. The company found it difficult to monetize the service, however, so they created Like.com to use the same technology for a different purpose. Riya's CEO, Munjal Shah, noted that "the same technology works well to find similar-looking products." Riya's CTO and co-founder, Burak Göktürk, had previously worked with computer vision technology and has filed for two dozen facial-recognition patents under his name. The website was first announced at the Web 2.0 Conference on November 8, 2006. Like.com raised US$19.5 million from investors who included Bay Partners, BlueRun Ventures, and Leapfrog Ventures. The company planned to make money by acting as an affiliate to the retail sites that it links to, allowing it to receive about a 10% commission on each sale that the website sent to an online retailer. As of November 2006, the website had about two million unique products from 200 merchants. In 2015, the site became defunct and redirected users to Google's shopping search engine.