WE (firm)

WE (previously Waggener Edstrom Communications) is a Seattle-based public relations firm often associated with its largest client, Microsoft. The firm was founded in 1983 by Melissa Waggener Zorkin and Pam Edstrom. It acquired Maloney & Fox in 2003, Shout Holdings in 2004, Patzer PR in 2012 and Buchan Consulting also in 2012. WE has four areas of expertise: technology, healthcare, social innovation and consumer.

In September 2015, the company re-branded as WE and announced specialized partners in research (YouGov, Radius Global Market Research, Illuminas); digital marketing (The Garrigan Lyman Group); search marketing (Point It); and a strategic futurist (Play Big Inc.).

WE provides PR services for companies including Microsoft, Volvo, ZTE, Allrecipes, Boehringer Ingelheim, VSP, Zoom+, Cole Haan, Pernod Ricard, Lucid and Kymeta.

History

Waggener Edstrom was founded in 1983 by Melissa Waggener Zorkin and Pam Edstrom. Pam previously worked for Microsoft, which became one of the agency's first clients.