WZRT
WZRT (97.1 FM) is a radio station broadcasting a contemporary hit radio format. Licensed to Rutland, Vermont, USA, the station serves the Lebanon-Rutland-White River Junction area. The station is currently owned by Pamal Broadcasting.
Z97 assumed the WZRT call sign in 1989, prior to that the station had the call sign of WRUT. Z97 branded itself as "The Official Ski Station" and later on as "The Official Ski and Ride Station". Z97 broadcast live from many restaurants and nightclubs throughout Killington. In particular, Z97 began a long relationship with two of Killington's largest and famous nightclubs with nightly and apres-ski live broadcasts throughout ski season.
All Communications eventually sold out to H & D Media, which eventually became Excalibur Media. Z97 expanded its winter advertising base to include Okemo, Bromley, Magic Mountain, Sugarbush, West Mountain, and Stratton Mountain. During the latter half of the 1990s Z97 would broadcast the popular "Stratton Mountain Ski and Ride Show" live every Saturday morning from Stratton Mountain from 7:00-10:00.