WYLD-FM

WYLD-FM is an Urban Adult Contemporary radio outlet in New Orleans, Louisiana, and one of the highest rated radio stations in the market. The iHeartMedia, Inc. station operates at 98.5 megahertz. Its transmitter is located in New Orleans' Algiers district, and its studios are located downtown.

History

WYLD-FM, which began its life as WWOM-FM (companion to WWOM-AM), was better known as Top 40 WIXO ("98.5 - a little cooler than normal"), which made its debut in 1972 after it was converted into the format by its new owner, where it enjoyed a brief but successful run.

On September 24, 1974, WIXO signed off for good at 4:00 PM; "Golden Slumbers," "Carry That Weight," and "The End", tracks from The Beatles’ Abbey Road album, were the final tunes to be played on the station. After Program Director and morning jock Michael Greene (formerly of WTIX-AM) read the sign-off announcement, the station called it a day with "Her Majesty," the very last track from Abbey Road.

The WIXO callsign has been used by a few unrelated stations in other states; since the late 1990s, it has been in the Peoria, Illinois market, on a station that is now on 105.7 MHz.