WYFF

WYFF, virtual channel 4 (UHF digital channel 36), is an NBC-affiliated television station located in Greenville, South Carolina, United States. The station is owned by the Hearst Television subsidiary of the Hearst Corporation. WYFF maintains studio facilities located on Rutherford Street (west of Route 276) in northwest Greenville, and its transmitter is located near Caesars Head State Park in northwestern Greenville County.

History

The station first signed on the air on December 31, 1953 as WFBC-TV; it was the fifth television station to sign on in South Carolina, and transmitted its signal from a tower located on Paris Mountain. The station was founded by the News-Piedmont Publishing Company (owned by the Peace family), publishers of local newspapers The Greenville News and The Greenville Piedmont and owners of WFBC radio (1330 AM, now WYRD, and 93.7 FM). For its first two years on the air, the station operated from studio facilities located on Paris Mountain before moving to its current location on Rutherford Street in 1955. Norvin Duncan was the station's first news anchor, moving from the sister AM radio station.