WXZX

WXZX (105.7 FM) – 105.7 The X – is a commercial alternative rock radio station licensed to Columbus, Ohio serving the Columbus metro area. Owned by iHeartMedia, Inc., WXZX serves as the Columbus affiliate for the Cincinnati Bengals Radio Network. Both the WXZX studios and the station transmitter are located in Downtown Columbus. Besides a standard analog transmission, WXZX broadcasts over two HD Radio channels, and is available online via iHeartRadio.

History

A new station was constructed in Marysville, Ohio at 105.7 MHz in 1990 and premiered as Top 40 WNRJ "The Power Pig". (The "NRJ" in the calls signified "energy" as in "Energy 105.7", a name that was originally considered but never used.) The original format lasted until 1991, when the station became Rhythmic Contemporary WWHT, "Hot 105". Not long after, 107.1 MHz (changed from WTLT to WAHC) began simulcasting WWHT's signal. The combo was referred to as "Hot 105&107").

In an effort to again re-image the station, WWHT was changed to WAKS, "105.7 Kiss-FM", playing more mainstream Top 40 with a much more adult lean. With its poor signal and undifferentiated format, "Kiss" failed to become a viable competitor to WNCI.