WXXJ

WXXJ (102.9 FM, branded X-one-oh-two-nine) is a modern rock radio station in the Jacksonville, Florida market (the No. 46 market in the Arbitron ratings), broadcasting at 102.9 FM. It is owned by Atlanta-based Cox Radio, Inc. The station's studios are located in Jacksonville's Southside section, and the transmitter is in the Arlington section.

History

102.9 in Jacksonville first went on air in 1965, and was a sister station to WIVY/1050, both owned by New York announcer Ed Oberle. In 1971, Oberle sold the pair to another New York announcer, Tom Kirby, who converted WIVY-FM to album-oriented rock (AOR). Kirby sold it in 1976 to Infinity Radio, who changed it to Top-40 "Y-103". Cox purchased the station in 1997 and changed its calls to WMXQ and flipped the format to hot adult contemporary as "Mix 103". Cox flipped the station to all-1980s music on November 1, 2000, as "102.9 The Point".

102.9 flipped to its current alternative format on February 25, 2009, at 5:55 a.m. The last song heard on "102.9 The Point" was "Don't You (Forget About Me)" by Simple Minds (also the first song that launched "The Point"), while the first song on "X102.9" was "Chop Suey" by System of a Down. The station was launched to compete with heritage modern rock station WPLA.