WXLY

WXLY (102.5 FM, "Y102.5") is a radio station in Mount Pleasant, South Carolina. Owned by iHeartMedia, Inc. and broadcasting at 102.5 FM, the station airs an adult contemporary format using the brand name Y102.5 and the slogan "Songs you can sing along with." The station's studios and transmitter are located (separately) in Mount Pleasant.

History

102.5 signed on the air July 17, 1962 as WKTM. In the early 80s, WKTM played album-oriented rock. The switch to the WXLY letters and Y-102 name was made when the station switched to country music. Later in the 80s, the station played classic hits, which was an expanded version of the oldies format similar to what oldies stations are doing in the 21st century, only with more 1950s music.

WXLY featured an Oldies format for years. In 2004, the station's name was changed from "Oldies 102.5" to "Y102.5", to eliminate the usage of the word 'old.' In March 2005, WXLY shifted to 70s based Classic Hits, even including some 80s AC songs. The new slogan was "The Greatest Hits of All Time", however the station still had an Oldies feel to it. The evolution was taken a step further in late 2006 when the station adopted the slogan 'Music to Make You Feel Good', and unveiled a new, upbeat presentation with a new voice talent, new jingles, and a pastel-colored website. The logo was altered to give it a more contemporary feel.