WWWL

WWWL is a sports radio outlet based in New Orleans, Louisiana, historically with the call letters WSMB. The Entercom station is an NBC Sports Radio affiliate. WWWL broadcasts at 1350 kHz with 5,000 watts of power fulltime. The station's studios are located at the 400 Poydras Tower in New Orleans' downtown area, and the transmitter site is in the Gulf of Mexico.

The station's studios adjacent to the Louisiana Superdome were destroyed in August 2005 by Hurricane Katrina. Its frequency, as well as all other operational Entercom and Clear Channel frequencies, was used to simulcast the programming produced by the United Radio Broadcasters of New Orleans with the staff of sister station WWL. Normal programming was resumed on December 19, 2005.

On June 30, 2008, WWWL became a full time ESPN Radio affiliate.

On October 14, 2013 WWWL changed their format to a hybrid sports/lifestyle talk format, branded as "3WL".WWWL broadcasts an HD signal on WWL-FM 105.3 HD 2.

History

WSMB was founded in 1925 as New Orleans' first professional radio station, a joint commercial venture by the local Saenger Theatre and the Maison Blanche Department store. Programming provided by the Saenger allowed Maison Blanche to sell radios (national networks would not provide programming for years to come). The studios were located on the thirteenth floor of the Maison Blanche Building on Canal Street, a few blocks from the theater for most of its history.