City of license | Millbrook, Alabama |
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Broadcast area | Montgomery, Alabama |
Branding | Magic 97 |
Slogan | "The Best Variety of Hits and Oldies" |
Frequency | 97.1 MHz |
Format | Urban adult contemporary |
ERP | 1300 watts |
HAAT | 214 meters |
Class | A |
Facility ID | 8662 |
Transmitter coordinates | 32°20′06″N 86°17′16″W / 32.335°N 86.28778°W |
Callsign meaning | W W MaGic |
Former callsigns | WXEF, WMCZ |
Owner | Clear Channel Communications (Capstar TX Limited Partnership) |
Sister stations | WHLW, WZHT |
Webcast | Listen Live |
Website | mymagic97.com |
WWMG (97.1 FM) is an urban adult contemporary music formatted radio station licensed to Millbrook, Alabama, USA. The station is known as "Magic 97" and serves the Montgomery, Alabama, area.[1]
The station has been issued a construction permit by the Federal Communications Commission to increase its effective radiated power from 1300 Watts to 5400 Watts.[2]
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WWMG is the Montgomery affiliate for the Tom Joyner Morning Show and the nighttime Keith Sweat Hotel. Under its format, it plays R&B and Soul music from the 1960's into today's currents. Under Clear Channel's Montgomery division, the station's adult variation of the urban format complements its sister stations WZHT and WHLW.
This station used the call sign WXEF from February 2 to October 16, 1992, when it was assigned WMCZ which it held until September 16, 2004. The station then switched to WWMG, the current assigned call letters.[3]
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