WWLV

WWLV (94.1 FM) is a radio station licensed to Lexington, North Carolina, and serving the Piedmont Triad metropolitan area. The station is an affiliate of K-LOVE.

History

94.1 began in the early 1940s as WBUY-FM by Davidson County Broadcasting as a simulcast partner of their AM station WBUY at 1440 on the dial. By the early 70's separate calls of WLXN were acquired for the FM station but it remained simulcast with WBUY until 1976, when the station would break away from the simulcast at certain times during the day to air Christian programming. WLXN's programming had become largely separate from that of WBUY by late 1983. On January 1, 1984, the Christian programming and WLXN call letters were transferred to the AM station and the WBUY call letters came to the FM, which then initiated a country music format. In April 1985 WBUY-FM changed call letters to WKOQ("Q-94") and continued the country format, increasing its power to cover the entire Greensboro-Winston-Salem-High Point market. In 1988 WKOQ became WWGL ("We Witness God's Love"), a Christian radio station which emphasized southern gospel music and later Contemporary Christian. Another signal boost was made several years later when WWGL built a new, taller tower north of Lexington, which it would eventually share with WFDD.