WWGP (1050 AM) is a radio station broadcasting a Country music format. Licensed to Sanford, North Carolina, USA, its primary market covers Lee County, Chatham County, Moore County, and Harnett County. The station is currently owned by WWGP Broadcasting and is the AM sister station of WFJA.
The station is named for founding partners, Walter W. Gregory of Rocky Mount, NC, and Waldo W. Primm, also of Rocky Mount prior to moving back to Sanford, NC, to launch Sanford's first radio station, over strong opposition of the local newspaper, which failed to stop the addition of a new media outlet in Sanford. The call letters, WWGP, stand for: Winford W.(Williams) Gregory and Waldo W. Primm, the founders. W.W. Gregory died not long after WWGP began broadcasting, a serious personal loss to the Gregory and Primm families. WWGP was thought by some to represent Primm family names, Gerald Primm and Winford Primm, sons of W. W. Primm and Treva C. Primm.
WWGP-AM signed on the air in 1946. It was co-owned by close friends Waldo W. Primm, manager/engineer, and Walter W. Gregory, Rocky Mount, NC, financier, for whom the call letters stand. W. W. Gregory died within the first year or two of WWGP's broadcasting launch. Mr. Primm continued to work to put the station on sound footing, selling it after nearly a decade. WWGP-AM was sold to Frank James Abbott, who eventually sold the station to its current owner Richard K. Feindel. The sale occurred on January 13, 1994 and today WWGP-AM is owned by WWGP Broadcasting, Inc. In its early years, WWGP had some local icons as announcers: Bill Buchanan, who for many years did mornings. Bill Cameron did the afternoon shift. WWGP-AM concentrated heavily on local news.