WVFN

WVFN (730 AM, "The Game") is a radio station licensed to East Lansing, Michigan, broadcasting a sports radio format. It broadcasts on AM frequency 730 kHz and is under the ownership of Townsquare Media. 730 AM is a Mexican and Canadian clear-channel frequency.

As WVIC, AM 730 was a Top 40 music station in Lansing for many years (see also: WMMQ, current sister station and former simulcast partner).

WVFN is an affiliate of the Detroit Tigers baseball and Grand Valley State Laker football radio networks.

WVFN began broadcasting as WVIC in 1965 with a Middle-of-the-Road (MOR) format, as sister station WVIC-FM programmed a Beautiful Music format. WVIC and WVIC-FM adopted a full-time Top 40 format in 1968, competing with cross-town rivals WJIM and WILS. WVIC and WVIC-FM would simulcast the Top 40 format full-time for most of the 1970s, eventually leading WVIC-FM to beat out its AM competitors with the advantage of a 24-hour FM stereo signal. WVIC, during this time, was licensed to operate from 6:00 am to local sunset, and aired a promotional announcement at nightly sign-off, encouraging listeners to tune to WVIC-FM. WVIC made a partial break in their simulcast with WVIC-FM in 1979, airing an Urban Contemporary format during the midday, while continuing to simulcast WVIC-FM for the remainder of the broadcast day.