WUPW is the Fox-affiliated television station for Northwestern Ohio that is licensed to Toledo. It broadcasts a digital signal on virtual channel 36 from a transmitter in Oregon. Owned by American Spirit Media, the station is operated by Raycom Media under a shared services agreement, making it a sister station with local CBS affiliate WTOL.
Current syndicated programs include: Judge Mathis, The People's Court, Right This Minute, Dr. Oz, Steve Harvey, Dr. Phil, The Simpsons, Two and a Half Men, The Big Bang Theory, Family Guy, and Glee.
The station went on-air September 22, 1985 as an Independent with an analog signal on UHF channel 36. The station originally had the call sign WDMA-TV but was changed to its present-day calls before its first sign-on. Originally, WUPW was owned by a consortium of local investors and private companies. The station's original studios were located at Four SeaGate on North Summit Street in Downtown Toledo. It became a charter Fox affiliate on October 6, 1986. It was sold to Atlanta-based Ellis Communications in 1993. Three years later, that company was sold to a group led by the Retirement Systems of Alabama who merged with Aflac's broadcasting group to form Raycom Media.