WTLZ

WTLZ (107.1 FM, "Kiss 107.1") is a radio station licensed to Saginaw, Michigan broadcasting an urban adult contemporary format.

WTLZ retains a strong signal south of Saginaw toward Flint, but moving eastward toward the Lapeer County area, WSAQ 107.1 "Q Country" signal tends to overpower WTLZ as they are both on the same frequency.

History

107.1 FM signed on in October 1969 as WWWS "W3-Soul with a ERP of 2,000 Watts. W3 Soul at the time played a mix of Jazz and R&B for the Tri -Cities. The Studios were located on South Bancroft @ East Genessee in Saginaw.

The station is the heritage African American-oriented radio station in the market and has featured some variation of urban format for decades, first as WWWS ("W-3-Soul").

POWER 107

In September 1988 the calls were changed to WTLZ as "Power 107" adding Disco, and Rap throughout the 1990s, then would evolve into a Rhythmic Contemporary Hit Radio format then totally as Mainstream Urban. It was around 1989 when the owners wanted to market WTLZ towards Flint and would increase the Power to 4,900 Watts, 107.1's signal would reach from North of Mt. Pleasant to southern Genesee County. WTLZ had some of the highest ratings ever in the 1990s with Specialty shows such as the "Saturday Night Street Mix".