WTHK

For information about prior use of WTHK, please see WTHK (defunct) or WPEN

WTHK (100.7 FM; "The Peak") is a radio station broadcasting an adult album alternative format. It is licensed to Wilmington, Vermont. The station is currently owned by Jeffrey Shapiro's Great Eastern Radio, and currently simulcasts sister station WKKN (101.9 FM).

History

WTHK began its radio life as WVAY. The station was part of the 'wave' of upscale smooth jazz formatted stations that were very trendy in the mid to late 1980s. The station was owned and operated by Rothschild Broadcasting. Founding Program Director Roger Coryell left the station in 1990 for a position as morning host on San Francisco "Smooth Jazz" outlet KKSF. WVAY's slogan evolved from "Smooth Sounds - 100.7 WVAY" to 100.7 WVAY, Different by Design as the station evolved into more of a triple-A formatted radio station. At one time WVAY also had additional translators at 99.7 in Marlboro, Vermont, which was sold to Harvest Broadcasting, a religious broadcaster, and had an arrangement to operate a translator at 100.1 which helped WVAY have a stronger signal in Manchester, Vermont. At one time WVAY was positioned as 100.7/100.1 WVAY Different By Design.

WTHK (defunct)

WTHK, known on-air as "The Hawk" was a radio station located at 97.5 FM which had a classic rock format. Although the station was originally licensed to Trenton, New Jersey, changing to Burlington, New Jersey in early 2006, The Hawk targeted the Philadelphia broadcasting area in addition to its own local region. Its transmitter was located in Ewing Township.

At 6PM EST, on Friday, November 17, 2006, the callsign changed to WJJZ and the format flipped to smooth jazz. The station transferred ownership from Nassau Broadcasting to Greater Media. It is also planned to move the transmitter from Ewing Township to Wyndmoor, Pennsylvania, shortly after the flip.

In February 2005, WTHK flipped frequencies with sister station WPST, moving from 94.5 to 97.5 FM.

The WTHK calls are now used in Wilmington, Vermont, on the former WVAY 100.7, a classic rock station owned by Nassau Broadcasting.

History of 97.5

97.5 started life, initially on January 10, 1949, then officially on April 19, 1949, as WTOA. It was owned by the Mercer Broadcasting Company, which was a wholly owned subsidiary of the Trenton Times newspaper. WTOA started out broadcasting from 3pm to 11pm, with an ERP of 14,500 watts. Its original coverage area reached as far north as Brooklyn, New York, and as far west as Reading, Pennsylvania.