WSRV

WSRV (97.1 FM; "97.1 The River") is a rock-leaning classic-hits–formatted radio station that plays music from the 1960s, 1970s, and 1980s. It is broadcast from the Cox Media Group facility on West Peachtree Street near the Brookwood area (between Midtown and Buckhead) of Atlanta in the United States. It transmits from a broadcast tower at the northeastern edge of metro Atlanta, which it now shares with sister station WSBB-FM, and a permit for a broadcast translator for WSB-TV on physical (RF) TV channel 46.

History

The station took the WFOX broadcast callsign in 1972. It was a top-40 station targeting Gainesville, Georgia (its city of license) until 1985, when it moved into the Atlanta media market and switched to adult contemporary. From 1989 to early 2003, the station was oldies "Fox 97". In 2000, Cox Radio acquired the station from AMFM, which divested it in order to complete the merger between AMFM and Clear Channel Communications.

On January 31, 2003, the station began stunting by simulcasting its sister stations from across the country (including WPYM, WAPE, KCCN, KKBQ, KHPT, WBLI, WHZT, KINE and WDYL). On February 3, WFOX switched formats to R&B "97.1 Jamz". The station ran with no DJs as a supplement for another Cox Radio property, WALR-FM (Kiss 104.1) which played older-skewing R&B, while Jamz was a mix of older R&B/hip-hop and current songs, targeting primarily 25- to 39-year-olds. The station's main competitors were WVEE and WHTA, with whom it competed for the coveted 18 to 34 demographic, which is the same demo that WFOX's rhythmic contemporary sister station WBTS targeted.