WSRT

WSRT (106.7 FM) is a sports format radio station that broadcasts out of Gaylord, Michigan. The 100,000-watt station is also simulcasted on 105.5 WSRJ Honor/Traverse City. Throughout most of its operational life, it was best known as a CHR/Top 40-formatted station known as WKPK ("The Peak").

History

The station began in 1972 as WWRM "Warm 107", airing primarily beautiful music, evolving in 1977 into an easy listening format with a mixture of "B/EZ" instrumentals and vocal adult contemporary hits. The station was the brainchild of John DeGroot and Glen Catt, the founder of the Glen's Market supermarket chain. The station's first studio was located on the second floor of the Glen's Market in Gaylord.

DeGroot bought Catt out, however, and in 1984 he switched the format and changed the call letters from WWRM to WKPK in an attempt to go head-on with the highly successful WKHQ. The new station called itself "107 The Peak" (later modified to "106.7 The Peak" to reflect the increasing prevalence of radios with digital readout).