WSPA-FM

WSPA-FM is an adult contemporary radio station licensed to Spartanburg, South Carolina and serving the Upstate region, including Greenville and Spartanburg. The Entercom Communications outlet is licensed by the Federal Communications Commission (FCC) to broadcast at 98.9 MHz with an ERP of 100 kW. The station goes by the name "Magic 98.9" and its current slogan is '"Today's Lite Rock."

WSPA-FM is one of South Carolina's most powerful stations. It provides at least secondary coverage of 94 counties in four states (North Carolina, South Carolina, Georgia and Tennessee). Under the right conditions, it can be heard as far east as Charlotte and as far west as the north Georgia mountains. WSPA is owned by Philadelphia based Entercom Communications. The transmitter tower (which is visible as far as 35 miles away) is located atop Hogback Mountain, near Landrum. Its studios are in Greenville.

The station's playlist mainly consists of soft rock and pop music from the 1970s through present. Its main competition is WMYI, who broadcasts a hot AC format.