WSNE-FM

WSNE-FM (93.3 FM, "Coast 93-3") is a radio station serving the Providence, Rhode Island market with an adult top 40 music format. The station is licensed in Taunton, Massachusetts to iHeartMedia, Inc.. Its studio and offices are located at 75 Oxford Street, Providence, Rhode Island, and its transmitter is located at the WJAR transmitter site in Rehoboth, Massachusetts. The station was assigned its current WSNE-FM call sign by the Federal Communications Commission on March 1, 2001. WSNE-FM transmits a directional signal to reduce interference to sister station WHYN-FM in Springfield, Massachusetts.

History

In 1966, WSNE signed on as WRLM, named for original owner Robert L. McCarthy. Its programming was a middle of the road format in monaural, as well as broadcasting local news and high-school sports for Taunton and the vicinity. During the 1970s, WRLM adopted an Adult Contemporary format and went stereo in 1976.

In 1980, co-owners John McCarthy and Joseph Quill sold WRLM to the Outlet Company, the then owners of WJAR (now WHJJ) and WJAR-TV in Providence. While the AC format was maintained on "FM 93," the call sign was changed to WSNE and several high-profile Providence personalities joined the station's staff including Mike Sands, Paul Perry, Bob Hollands and Patty Costa. Studios were moved to Providence and the transmitter was moved to Rehoboth, Massachusetts, improving the station's signal in Rhode Island. By 1984, Ken Cole was added for evenings and the station was now known as "93.3 WSNE." By 1986, the last four hours of Ken Cole's show was called Pillow Talk, featuring love songs and dedications.