WSMR (FM)
WSMR (89.1 FM) is a radio station licensed to Sarasota, Florida, USA. It is currently owned by the University of South Florida and programs a classical music format. WSMR broadcasts from ma transmitter located near the intersection of US 41 and SR 681 in Laurel. Its programming is repeated on W280DW 103.9 FM in Brandon, which serves listeners in Pasco and northern Hillsborough counties. This translator is on the USF main campus in Tampa. Programming also covers the entire Tampa Bay market on WUSF-HD2
The station was initially licensed in 1991 by Northwestern College of Roseville, Minnesota as WAYG; in 1996, it would adopt its current calls, WSMR. During most of its existence under Northwestern College, the station carried a Christian Adult Contemporary format, with the moniker "Life 89.1".
On July 30, 2010, Northwestern College announced that the station would cease broadcasting on August 4 at 5PM. Northwestern College held a STA to dismantle its current tower and broadcast on another station's auxiliary tower at a lower wattage. A loss of donations from listeners and businesses during the recession has led Northwestern College to close WSMR, even though the STA filed with the FCC said that the station would continue broadcasting.