WSKU

WSKS (97.9 FM) and WSKU (105.5 FM) are radio stations simulcasting a Rhythmic-leaning Top 40 (CHR) format. Licensed to Whitesboro, New York and Little Falls, New York, the stations serve the Utica-Rome area and are currently owned by Roser Communications Network.

History

WSKS signed on the air in 1990 as WOWB-FM, 105.5 (WOW 105), licensed to Little Falls. The station was licensed to Towpath Communications Limited as an adult-contemporary station.

The station was soon sold to the Professional Broadcasting Corporation (a joint venture of Frank DuRoss and Kenneth Roser), who added a simulcast on WOWZ at 97.9 FM in September 1994. Licensed to Whitesboro, it was the first allocation of 97.9 in the Utica market. The resulting simulcast was identified as Wow-FM.

WOWZ/WOWB became a Top 40 Rhythmic Station in December 1996. Now known as "The Beat of Central New York", "Wow-FM" went in a dance direction with Program Director J.P. Marks, the nighttime air personality under the adult contemporary format, at the helm. Marks had previously been the nighttime personality at Hot 107 (WRCK) before they changed format to Classic Rock Rock 107.