WSJO

WSJO (104.9 FM, "SOJO 104.9") is a commercial radio station whose transmitter is located in Egg Harbor City, 20 miles northwest of Atlantic City. WSJO airs a hot adult contemporary music format.

WSJO broadcasts to the Atlantic City area and greater southern New Jersey. When the station first hit the air in 2004, its programming originated from studios shared with New Jersey 101.5 in Ewing, New Jersey, outside of its primary coverage area. Today, the station is programmed from the Townsquare cluster in Northfield, NJ, well within the Atlantic City market. That cluster includes WFPG, Atlantic City (Lite Rock 96.9), WENJ, Millvile (97.3 ESPN), WPUR, Atlantic City (Cat Country 107.3) and WPGG, Atlantic City (WPG Talk Radio 1450).

History

The FM station began operations in 1971 as WRDR on 104.9 FM. The city-of-license was, and still is Egg Harbor City. It, along with its AM simulcast counterpart, WRDI, was known as "WRD Radio", with studios on the White Horse Pike in Hammonton, NJ, the city-of-license for WRDI. Broadcasts consisted of an MOR music format, along with high school sports and live area events, like remotes from Hammonton's annual Our Lady of Mount Carmel Festival and the Red, White and Blueberry Festival. The stations were owned by Delaware Valley radio veteran Jim Rodio (d/b/a Rodio Radio). In 1980, Rodio sold the AM station and WRDR went it alone from new studios on Philadelphia Avenue in Egg Harbor City, using a syndicated "live assist" standards/MOR format called "Unforgettable" from Toby Arnold and Associates. Now known as "Unforgettable FM 105 WRDR," the format was augmented by music from a record library. One of the stations biggest features was Rodio's Saturday evening "Bandstand" program highlighting the Big Band years. The station had also aired Philadelphia Phillies baseball and Philadelphia Flyers hockey.