WSEA

WSEA — branded Sports Radio 100.3 "The Team" Myrtle Beach — is a sports talk station licensed to Atlantic Beach, South Carolina and serves the Grand Strand area. The Cumulus Media outlet is licensed by the Federal Communications Commission (FCC) to broadcast at 100.3 MHz with an ERP of 12 kW.

History

WSEA was originally licensed to Pawleys Island with coordinates 33°26′20″N 79°08′11″W / 33.43889°N 79.13639°W / 33.43889; -79.13639.

100.3 signed on with sounds of the ocean in the mid-90s, but then went silent. For a while it aired the programming of WWXM. In September 1998, Cumulus Media purchased WSEA, which had gone dark, from Pamplico Broadcasting. The station became "Pirate 100" playing "focused, guitar-based rock" from the late 70s to the 90s. With a newspaper ad campaign that included the words "Jump Ship", John Boy and Billy debuted on WSEA early in 1999, including "John Boy and Billy's Rock & Roll Racing" on Sundays. Diane Costello was midday host. WSEA/WJXY-FM/WXJY program director Buzz Elliott had the afternoon shift (in addition to a morning show on his other two stations), and Shaggy was evening DJ. With a 2750-watt signal, WSEA had its tower near Carolina Forest. Adding John Boy and Billy gave WSEA an audience five times what it had previously, ten times larger in the morning.