WSCZ

WSCZ is a radio station licensed to Winnsboro, South Carolina, serving Columbia.

Station history

WQKI-FM signed on in 1990 as the FM of WQKI-AM. The station featured an urban contemporary music format under the "Quikie 93.9" moniker.

In 2003, Miller Communications acquired WQKI-FM and swapped its calls with WIGL 102.9 and got a construction permit to upgrade their signal to cover parts of Columbia. In that year, Miller flipped 93.9 to Hot AC as Mix 93.9 with Bob & Sheri in the Morning. Two years later, WIGL flipped to Classic Hits as Bad Dog 93-9 with Rick & Bubba in the morning. The station shared the same programming with sister WICI-FM 94.7 in Sumter.

On March 30, 2007, after a year that saw little audience growth, WIGL was LMA'ed to Peregon Broadcasting, the operators of WQVA 1170 in Lexington and temporary operator of WHZQ 94.1 in Cross Hill (WHZQ was dropped several weeks after Peregon acquired control of WIGL). Peregon flipped WIGL to Spanish Contemporary as "Radio Ritmo" (Spanish for "rhythm"), making it the first Spanish language FM in the Columbia radio market. Programming included contemporary music and salsa as well as community affairs. The state's Latino population had increased by 45 percent in five years, fourth in the country. Miller Communications' Harold Miller said, "The response has been excellent."