Jimmy Childers and Asheville resident Harold Thomas signed on WMSJ in November 1957. The call letters WRGC come from the initials of Ronnie Childress, the former owner's son who was electrocuted while working on the transmitter during a thunderstorm in the 1970s. WRGC broadcasts sports from Western Carolina University and Smoky Mountain High School, as well as local election results and weather. WRGC airs a "buy-sell-and-trade call-in show". Georgia-Carolina Radiocasting Company bought WRGC in 2002, changing the format from country and gospel to soft rock.
WRGC had about 8000 listeners in Jackson, Macon and Swain Counties, though 98 percent of its advertising revenue came from Jackson County. The economic crisis hit the station hard, as several car dealers closed and other potential advertisers cut spending.