WRDU

WRDU ("Classic Rock 100.7") is a classic rock radio station that serves the Raleigh–Durham market of North Carolina. Its studios are located at Smoketree Court in Raleigh and its city of license is in Wake Forest. However, its city-grade signal also covers a considerable part of the Eastern North Carolina market, including the cities of Rocky Mount, Wilson, Goldsboro, Greenville, and Roanoke Rapids, based on the transmitter location east of Zebulon. WRDU is owned and operated by iHeartMedia, whose sister stations include G105, 106.1 WTKK, and B93.9.

WRDU broadcasts in the HD radio format.

History

WCEC-FM/WFMA

In 1947, Mel Warner and his father-in-law, Rocky Mount Evening Telegram founder Josh Horne, signed an AM/FM combo in this Eastern North Carolina town. WCEC was heard at 810 AM and WCEC-FM 100.7. The stations hired legendary agricultural broadcaster Ray Wilkinson in 1948 and, along with Raleigh's WRAL-FM, and Goldsboro's WGBR started the Tobacco Network. It was sold to WRAL-FM owner A. J. Fletcher, and has grown into what is now known as the North Carolina News Network. Two years after its sign on, WCEC-FM became WFMA.