WRCL

WRCL is a commercial broadcast radio station serving the mid Michigan area (Flint, Saginaw and Bay City). It plays Rhythmic Contemporary Hits on the FM dial at 93.7 MHz, naming itself Club 93-7. The transmitter is in Tuscola County, but the studios are in Burton, east of Flint.

The station is owned by Townsquare Media.

WRCL offers a musical playlist consisting of a recent mix of Hip Hop/R&B except for contemporary gospel on Sunday mornings. It is a personality driven format, which helps it reach nearly 100,000 people in the Flint & Saginaw-Bay City-Midland radio markets and Lapeer, Michigan. WRCL's core audience includes teens, adults 18-34 (primarily women) and African Americans. The station's ethnic composition is around 50% African-American and 50% White/other (according to Nielsen Audio).

History

WRCL signed on with a heavily gold-based Adult Contemporary format broadcasting as WZRZ-FM, airing an automated, commercial-free mix of music from the 1970s and 1980s. After purchasing the station, Regent Communications (now Townsquare Media) flipped the station on Tuesday, January 8, 2002 to its current Rhythmic Top 40 format focusing on the Flint market. Regent Communications was known for its successful Country music and Adult Contemporary formats. WRCL was its first Rhythmic Top 40. The station was intended to be a niche format to eat away at the listenership of Cumulus's WWCK-FM and WDZZ and protect the ratings of its Adult Contemporary sister-station WCRZ. In its first year, the new Club 93-7 playlist was heavy on Top 40 hits, especially upbeat party-type songs not limited to dance music, House, Urban, other crossover titles and artists. The debut was better than Regent expected, so the station began to broaden its audience by playing less dance- and house-influenced music and more Urban Pop titles such as Destiny's Child, Usher Raymond and Eminem.