WQMG is an Urban Adult Contemporary station licensed to Greensboro, North Carolina and serves the Piedmont Triad region, which also includes High Point and Winston-Salem. The Entercom outlet broadcasts at 97.1 MHz with an ERP of 100 kW. The station's studios are located near the Piedmont Triad International Airport, and a transmitter site is in unincorporated south Guilford County.
The earliest roots of this station date to 1947 and a station with the call letters WFMY on 97.3 MHz, owned by the Greensboro News Company, publishers of the Greensboro Daily News and Daily Record (now merged as the Greensboro News & Record). Two years after its founding as an FM station, its owners constructed WFMY-TV, the first television station in Greensboro and the second in North Carolina.
By 1950, the station was moved to its current 97.1 MHz, but the station was taken off the air in 1952 as the company devoted more of its resources to television. The station returned to air under new ownership by 1962 with the call letters WQMG, which stood for "Where Quality Music lives in Greensboro." In the early 1970s, WQMG aired an adult contemporary format known as "Stereo Island."