WPZR

WPZR (102.7 FM, "Praise 102.7") is an urban gospel formatted radio station licensed to Mount Clemens, Michigan, and serving the Detroit metropolitan area. The station broadcasts with 50,000 watts of power from an antenna located near the intersection of Gratiot Avenue and Fourteen Mile Road in Clinton Township, Macomb County, Michigan, and directs its signal mainly toward the north and east to avoid interfering with WWWW-FM 102.9 in Ann Arbor.

WPZR is owned by Radio One along with WCHB/1200 & WDMK/105.9, and is also licensed for HD Radio service. All share studios on Detroit's lower eastside.

History

WBRB-AM-FM

What is now WPZR began life on November 6, 1960, as WBRB-FM, the FM simulcast side of WBRB/1430, also licensed to Mount Clemens and owned by Malrite Communications. For years, WBRB ("The Voice of Macomb County") was a full-service radio station targeting Macomb County with local and ABC Information Network news, weather and information and middle-of-the-road music. During non-simulcast dayparts, WBRB-FM aired Beautiful Music programming and some country music as well. It was truly a very local station, reporting news from local police blotters, politics and the county school districts. Even local obituaries were read every Sunday morning on the AM side.