For seventeen years, the station acted as the local translator station for TBN, first transmitting from the downtown Firstar Building on channel 20 as W20AG. The station then moved to a new transmitting facility around 1999 on Sheboygan's south side along Weeden Creek Road (CTH EE), in an industrial park just west of a WisDOTemissions testing station on land leased from Lakeshore Technical College (which formerly broadcast their college bulletin board channel W08BW with a SCOLA affiliation on channel 8 from the site until the early 2000s). The next year the station would move to channel 16 as W16BS, continuing to transmit the TBN schedule without local deviation.