WPLW
WPLW (102.5 FM) is a radio station licensed to Hillsborough, North Carolina, USA. It serves the Raleigh, North Carolina area with a contemporary hit radio format. Its studios are located in Raleigh, and the transmitter tower is in northwest Durham, North Carolina.
The station is owned by New Century Media Group. According to FCC ownership filings, New Century Media Group is 100% owned by Donald W Curtis, Chairman and CEO of Curtis Media Group.
History
The station signed on from Louisburg in 1989 as WHLQ, an adult contemporary station branded as Q-102.5. The station later began simulcasting a country music format with its sister AM station, WYRN.
Curtis Media Group purchased WHLQ and WYRN from Franklin Broadcasting in 2003. The following year, the call letters were changed to WKXU. The station, called Country 102.5, moved in a more contemporary direction, playing only songs from the previous 20 years.
In September 2010, WKXU signed off from its Louisburg site and signed on again October 23 from a new site in northwestern Durham County, licensed to Hillsborough. At that time, the station began stunting, along with new simulcast partner WWMY. On October 27, WKXU changed its call letters to WPLW, while WWMY became WWPL. On October 31, after several days of Halloween music, the stunting ended and both stations debuted their new rhythmic contemporary format as "Pulse 102". The format is described as "sort of the hip-hop and R&B that has crossed over into Top 40." Its primary target audience was women aged 25 to 34, and was expected to compete with Radio One station K 97.5 and Clear Channel's G105, and 93.9 Kiss FM, who ironically transitioned from Rhythmic AC to Rhythmic Top 40 after Pulse 102 signed on. The stations are playing 10,000 songs in a row and promise fewer commercials than other stations. Artists include Lady Gaga, Enrique Iglesias and Ke$ha. By October 2011, WPLW was added to the Mediabase contemporary hit radio panel.
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Watch Me Now
by: PlayDon't you cry, don't you look so sad
We both knew somehow this day would come
I know you want what is best for me
And I need to see you smile
From where I started off to where I am
It's a million miles, I can't go back there again
But no matter where I go from here
You will be part of me from now on
For every door that opens up
When another has to close
You got to trust me now
Be strong and let me go
Watch me now as I go my way
The time has come
And I gotta say I'm not afraid
Watch me now, every step I take
I feel stronger, so much stronger
The road ahead is a mystery
Your love is here
Oh and I believe inside of me
Watch me now, I can stand my ground
I will be alright, yes I'll be alright
You were someone who believed in me
When I wasn't even sure of myself
And I always will remember how
You were always there to help
And I heard so many things from you
And I'm ready now to try them out in the world
Though it hurts too much to say goodbye
We both know (We both know)
There's no other way
I will feel your loving arms
When I'm out there in the cold
'Cause all of my thoughts of you
Will still be mine to hold
Watch me now as I go my way
The time has come
And I gotta say I'm not afraid
Watch me now, every step I take
I feel stronger, so much stronger
The road ahead is a mystery
Your love is here
Oh and I believe inside of me
Watch me now, I can stand my ground
I will be alright, yes I'll be alright
You will find me running back sometime
When I really need a guiding hand
We'll be closer than we were before
And I know that you will understand
I know you'll understand
Watch me now as I go my way
The time has come
And I gotta say I'm not afraid
Watch me now, every step I take
I feel stronger, so much stronger
The road ahead is a mystery
Your love is here
Oh and I believe inside of me
Watch me now, I can stand my ground
I will be alright, yes I'll be alright